Posts Tagged ‘VIEWS’

Interview with Barbara Newman and Susan Solovay

Monday, April 11th, 2011

Co-Directors of the consultancy, BrandVisioning, these senior level creative directors have brought their intuitive brand of creativity to global businesses around the world. Among other techniques, they specialize in the use of hypnosis focus groups for deep dives into consumer brand perceptions. They’ve strategized and created some of the industry’s most memorable campaigns: The Best Part of Waking Up … for Folgers coffee. It’s Your Life. Feed it Right… for Slim-Fast. Moms like you choose Jif…for P&G. We Fit America for Fruit of the Loom. They’ve worked their magic for Disney, Duncan Hines, Kool-Aid, Olive Garden, Dove chocolates, Post cereals, Land O’ Lakes, The Egg Board, Fresh cosmetics and so many more. With heart and soul, and delicious ‘eat the screen’ visuals, their work connects people to brands, and brands to their people. They are interviewed in this latest podcast by QRCA’s own Sharon Livingston, Ph.D.

Interview with Mary Ellen Bates

Tuesday, June 29th, 2010


Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge workers. Before launching her business in 1991, she worked for many years as a corporate librarian. She never developed the quiet Librarian Voice, however.

Mary Ellen offers strategic business coaching to new and long-time info-entrepreneurs, and is the author of six books, including Building & Running a Successful Research Business (Information Today, 2nd edition, 2010). She is also a frequent keynote speaker. She, her partner, her dogs and (soon) her bees live in the boondocks of Colorado. You can reach her at 303 772 7095 or through her many virtual existences.

Twitter: mebs
LinkedIn: maryellenbates
Facebook: maryellenbates

An Interview with Jim Loretta

Tuesday, January 13th, 2009

He has over 25 years of marketing research experience among clients in the United States, US Hispanic and Latin American market segments. He was born and raised in Mexico and is completely bilingual and bicultural. As a strategic planner, he is adept in transferring key insights and hot buttons generated from qualitative research into actionable copy points in the development of creative execution working closely with both clients and advertising agencies. He is interviewed here by QRCA member, Maureen Quinn Olsen.