Posts Tagged ‘qualitative market research’

Interview with Ilise Benun

Thursday, December 30th, 2010

Ilise Benun is an author, consultant, national speaker, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference. She is on a mission to teach people who work for themselves how to take control of their business and get the work they want, which she does through one-on-one, as well as group, mentoring.

She speaks around the country to trade associations such as the UPA, Her books include “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive,” “The Designer’s Guide to Marketing and Pricing,” and her latest, The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and How To Manage It (HOW Design Books, Spring 2011). Sign up for her Quick Tips from Marketing Mentor at:

Interview with Sean Campbell and Scott Swigart

Monday, September 20th, 2010

Sean Campbell and Scott Swigart are the co-owners of the Oregon-based company, Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry- focused marketing and consulting.
Their first business, founded in 1999, was a technical consultancy whose clients included some of the largest companies in the software and hardware fields. While building 3 Leaf, Sean and Scott also wrote three books on best practices in the technology industry, two of which were published by Microsoft Press and one by Intel. After growing and developing the company over six years, Sean and Scott sold it and founded Cascade Insights.
Cascade Insights, founded in 2006, focuses on providing competitive intelligence, qualitative market research, and strategic marketing services to clients in the hardware and software industries so that they can more effectively assess, compete with and beat the competition. Most recently, they have written Going Beyond Google: Gathering Internet Intelligence.

They are interviewed here by QRCA VIEWS Podcast Editor, David Van Nuys, PhD, .

Interview with Mary Ellen Bates

Tuesday, June 29th, 2010


Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge workers. Before launching her business in 1991, she worked for many years as a corporate librarian. She never developed the quiet Librarian Voice, however.

Mary Ellen offers strategic business coaching to new and long-time info-entrepreneurs, and is the author of six books, including Building & Running a Successful Research Business (Information Today, 2nd edition, 2010). She is also a frequent keynote speaker. She, her partner, her dogs and (soon) her bees live in the boondocks of Colorado. You can reach her at 303 772 7095 or through her many virtual existences.

Twitter: mebs
LinkedIn: maryellenbates
Facebook: maryellenbates

Interview with Jean Sifleet, Esq.

Monday, December 28th, 2009

jean-silfeetJean D. Sifleet, Esq., CPA is the head of the Business Practice Group law firm.  With her extensive business background, Jean provides practical, outcome-focused advice to business owners.  Jean is the author of numerous articles and several books, including: “Beyond 401(k)s for Small Business Owners” (Wiley 2004) and “Advantage IP – Profit from Your Great Ideas” (Infinity 2006).  By working with Jean and her colleagues, owners of privately held companies receive a broad range of services – from business formation through ownership transition – with an emphasis on implementing smart business practices to avoid problems, and using legal strategies to protect their interests.  Jean has extensive experience with corporate, contract, intellectual property (including copyrights, trademarks, and licensing), employment and business succession (exit) planning.  She is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.