Posts Tagged ‘QRCA VIEWS’

Daniel Berkal Interview

Tuesday, October 23rd, 2012

Daniel Berkal is the Vice President, Research and a partner at Toronto’s The Palmerston Group. An accomplished researcher, Daniel has personally conducted literally hundreds of energetic focus groups of various sizes, in-depth interviews, ethnographies, accompanied shops, mystery shops, videographies and ideation sessions among consumers and professionals in North America, Central America, Europe and Asia.

The recipient of the 2011 QRCA Qually for excellence in Qualtative Research, Daniel has worked on some of the most innovative brands in business and a quick sampling of recent clients includes Nike, Bacardi and Facebook. He’s been called “Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period.”

Most recently, his team was awarded the 2012 Great Mind Award by the Advertising Research Foundation.

Daniel holds degrees from McGill University and The University of Texas at Austin

Dorie Clark Interview

Friday, June 17th, 2011

Dorie Clark is a strategy consultant who has worked with clients including the National Park Service, the Ford Foundation, Yale University, and Google. Clark served as the New Hampshire Communications Director for Howard Dean’s presidential campaign and the Press Secretary for former U.S. Labor Secretary Robert Reich’s race for Massachusetts governor. She has been published in the Harvard Business Review and is a regular contributor to the Huffington Post and BNET, the business division of CBS Interactive. Prior to her work as a communications specialist, Clark was a staff writer for the Boston Phoenix, covering local politics and policy and winning two New England Press Association awards. She was also a regular contributor to the Boston Globe, Boston magazine, and Commonwealth magazine.

Clark is as an adjunct professor of government and communications at Emerson College, Tufts University, and Suffolk University, and is a frequent media commentator on New England Cable News, WGBH, and other outlets. A member of the LeadBoston Class of 2009, she is a Phi Beta Kappa graduate of Smith College and Harvard Divinity School. She is the former Vice-President of East Somerville Main Streets, and serves on the Board of Overseers for the Massachusetts Society for the Prevention of Cruelty to Animals and the Board of Visitors for Fenway Health. Learn more – and access hundreds of free podcasts and articles – at

She is interviewed here by QRCA VIEWS Business Matters Editor Kay Corry Aubrey.

Interview with Liz Van Patten

Thursday, May 5th, 2011

Liz Van Patten is a veteran qualitative research consultant with more than 25 years’ experience discovering insights for dozens of client companies, advertising agencies, government and industry groups.

As head of her own qualitative research consultancy since 1987, Liz has provided customized, highly professional qualitative research services to dozens of Fortune 500 companies. Her business philosophy relies on building partnerships with clients and managing research investigations with creativity and flexibility.

Through her newest venture, Liz designs and executes domestic and international online qualitative research projects and online insight communities in financial services, Internet,
e-commerce, CPG, retailing, pharmaceutical/health care, energy and other industries.
Liz is particularly skilled in branding research, and has worked closely with leading branding consultancies managing qualitative research for brand identity projects across a wide range of product and service categories.

Currently serving on the QRCA Board of Directors, Liz also received the 2008 QRCA President’s Award for her work producing QRCA Qcasts, monthly webinars targeting client users of qualitative research. Liz is a popular conference and webinar speaker about online qualitative research topics.

In 2008 she co-founded See Me Speak Communications, a consultancy devoted to helping research professionals improve the development, design and delivery of in-person and remote presentations. For more information visit
Contact Liz at

Interview with Ilise Benun

Thursday, December 30th, 2010

Ilise Benun is an author, consultant, national speaker, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference. She is on a mission to teach people who work for themselves how to take control of their business and get the work they want, which she does through one-on-one, as well as group, mentoring.

She speaks around the country to trade associations such as the UPA, Her books include “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive,” “The Designer’s Guide to Marketing and Pricing,” and her latest, The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and How To Manage It (HOW Design Books, Spring 2011). Sign up for her Quick Tips from Marketing Mentor at:

Interview with Bill Hartman

Tuesday, November 16th, 2010

Bill Hartman is the Director of Research at Essential – a product, interaction, and service design consultancy in Boston. Bill has a broad background in user-centered design and has led multi-disciplinary programs in a range of industries. He has a particular interest in ethnographic research and collaborative design methods as means to humanize technology in compelling and differentiated ways.

Bill’s design research and strategy work has helped providers of devices, systems, and services better serve the needs of their businesses as well as end users. His recent work has included building products, medical devices, web portals, mobile applications, online communities, materials-handling systems, consumer electronics, and pro-audio equipment.

Bill speaks at design and innovation conferences and is an adjunct lecturer at Bentley University in Waltham, MA. Prior to starting the design research group at Essential, Bill worked as an independent consultant, was a Vice President of Product Development at Fitch Worldwide, and was a Director in the user experience group at Scient/Razorfish. Bill is a graduate of Davidson College (A.B.) and the Institute of Design/Illinois Institute of Technology (M.Des.).

He is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.

Interview with Sean Campbell and Scott Swigart

Monday, September 20th, 2010

Sean Campbell and Scott Swigart are the co-owners of the Oregon-based company, Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry- focused marketing and consulting.
Their first business, founded in 1999, was a technical consultancy whose clients included some of the largest companies in the software and hardware fields. While building 3 Leaf, Sean and Scott also wrote three books on best practices in the technology industry, two of which were published by Microsoft Press and one by Intel. After growing and developing the company over six years, Sean and Scott sold it and founded Cascade Insights.
Cascade Insights, founded in 2006, focuses on providing competitive intelligence, qualitative market research, and strategic marketing services to clients in the hardware and software industries so that they can more effectively assess, compete with and beat the competition. Most recently, they have written Going Beyond Google: Gathering Internet Intelligence.

They are interviewed here by QRCA VIEWS Podcast Editor, David Van Nuys, PhD, .

Interview with Mary Ellen Bates

Tuesday, June 29th, 2010


Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge workers. Before launching her business in 1991, she worked for many years as a corporate librarian. She never developed the quiet Librarian Voice, however.

Mary Ellen offers strategic business coaching to new and long-time info-entrepreneurs, and is the author of six books, including Building & Running a Successful Research Business (Information Today, 2nd edition, 2010). She is also a frequent keynote speaker. She, her partner, her dogs and (soon) her bees live in the boondocks of Colorado. You can reach her at 303 772 7095 or through her many virtual existences.

Twitter: mebs
LinkedIn: maryellenbates
Facebook: maryellenbates

Interview with Andrew Ballenthin

Saturday, April 10th, 2010


Andrew Ballenthin is a marketing consultant and president of Sol Solutions with 18 years experience in this field. Having worked with corporations like Harley Davidson, Labatt, Quebecor, Volvo Group, Sharp Electronics, UPS and Texaco Andrew enjoys the challenges of complex growth plans. His 10+ years in digital marketing and work with small businesses have enabled him to apply flexible branding, integrated marketing and growth programs in this space too.

Over the past two years Andrew has spent over 2,500 hours working with social media from a marketing and business perspective. One of Andrew’s key insights in this field is that the biggest hindrance to success in social media for businesses is the failure to apply good marketing and peer networking practices. He is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.

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Interview with John Arnold

Sunday, January 17th, 2010


John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of “E-Mail Marketing for Dummies” co-author of “Web Marketing All-In-One for Dummies”, the forthcoming “Mobile Marketing for Dummies, and a regular contributor to Entrepreneur Magazine.

As Director of Constant Contact University John speaks, trains, and advises small business. He is a sought-after marketing speaker and small business marketing consultant. During John’s tenure, Constant Contact(r) was named #166 on Inc. 500’s list of the fastest growing private companies and later completed a successful Initial Public Offering. He is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.

Interview with Andrew Kent

Sunday, March 15th, 2009

andrewkentAndrew Kent is a researcher turned fiction writer, living in central Massachusetts, with his wife, children, and dogs. His first novel, “Spam & Eggs: A Johnny Denovo Mystery,” was published in February 2009. It introduces the character of Johnny Denovo, a detective who uses metaphor to solve cases. Kent has been described as “a new author whose originality explodes from these pages,” and the book has been hailed as “a masterpiece of deductive challenge, engrossing reading, and engaging entertainment” and “a book that in fact puts the writing of a lot of very seasoned and famous mystery writers to shame.” You can follow him at  He is interviewed here by QRCA VIEWS managing editor, Dr. Sharon Livingston.