Posts Tagged ‘market research’

Interview with Ilise Benun

Thursday, December 30th, 2010

Ilise Benun is an author, consultant, national speaker, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference. She is on a mission to teach people who work for themselves how to take control of their business and get the work they want, which she does through one-on-one, as well as group, mentoring.

She speaks around the country to trade associations such as the UPA, Her books include “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive,” “The Designer’s Guide to Marketing and Pricing,” and her latest, The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and How To Manage It (HOW Design Books, Spring 2011). Sign up for her Quick Tips from Marketing Mentor at:

Interview with Bill Hartman

Tuesday, November 16th, 2010

Bill Hartman is the Director of Research at Essential – a product, interaction, and service design consultancy in Boston. Bill has a broad background in user-centered design and has led multi-disciplinary programs in a range of industries. He has a particular interest in ethnographic research and collaborative design methods as means to humanize technology in compelling and differentiated ways.

Bill’s design research and strategy work has helped providers of devices, systems, and services better serve the needs of their businesses as well as end users. His recent work has included building products, medical devices, web portals, mobile applications, online communities, materials-handling systems, consumer electronics, and pro-audio equipment.

Bill speaks at design and innovation conferences and is an adjunct lecturer at Bentley University in Waltham, MA. Prior to starting the design research group at Essential, Bill worked as an independent consultant, was a Vice President of Product Development at Fitch Worldwide, and was a Director in the user experience group at Scient/Razorfish. Bill is a graduate of Davidson College (A.B.) and the Institute of Design/Illinois Institute of Technology (M.Des.).

He is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.

Interview with Sean Campbell and Scott Swigart

Monday, September 20th, 2010

Sean Campbell and Scott Swigart are the co-owners of the Oregon-based company, Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry- focused marketing and consulting.
Their first business, founded in 1999, was a technical consultancy whose clients included some of the largest companies in the software and hardware fields. While building 3 Leaf, Sean and Scott also wrote three books on best practices in the technology industry, two of which were published by Microsoft Press and one by Intel. After growing and developing the company over six years, Sean and Scott sold it and founded Cascade Insights.
Cascade Insights, founded in 2006, focuses on providing competitive intelligence, qualitative market research, and strategic marketing services to clients in the hardware and software industries so that they can more effectively assess, compete with and beat the competition. Most recently, they have written Going Beyond Google: Gathering Internet Intelligence.

They are interviewed here by QRCA VIEWS Podcast Editor, David Van Nuys, PhD, .

Interview with Jean Sifleet, Esq.

Monday, December 28th, 2009

jean-silfeetJean D. Sifleet, Esq., CPA is the head of the Business Practice Group law firm.  With her extensive business background, Jean provides practical, outcome-focused advice to business owners.  Jean is the author of numerous articles and several books, including: “Beyond 401(k)s for Small Business Owners” (Wiley 2004) and “Advantage IP – Profit from Your Great Ideas” (Infinity 2006).  By working with Jean and her colleagues, owners of privately held companies receive a broad range of services – from business formation through ownership transition – with an emphasis on implementing smart business practices to avoid problems, and using legal strategies to protect their interests.  Jean has extensive experience with corporate, contract, intellectual property (including copyrights, trademarks, and licensing), employment and business succession (exit) planning.  She is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.

Interview with Dave Siegel

Wednesday, July 15th, 2009

davesiegelDave Siegel is the founder and “Big Daddy” of WonderGroup, the largest independent U.S. agency specializing in marketing and advertising to today’s moms and their kids.  After serving as the President of WonderGroup for the past ten years, Dave has moved over to take the Presidential reigns of WonderGroup’s Launchforce Division—a premier innovation consultancy whose clients include:  Kellogg’s, Purina, Sara-Lee, Nestle’s, ConAgra, Tate & Lyle, Anheuser Busch and others.  Dave has spent the past 30 years immersed in youth marketing and new product development, advising some of the country’s top corporations in the fields of:  Food & Beverage, Household Cleaning Products, Health and Beauty Aids, Toys, Entertainment, Clothing, Retailing, Technology and others.
Dave has also spoken at or chaired dozens of conferences throughout the world on youth marketing, marketing to moms and new products marketing. He served as an Associate Professor and Lecturer at: University of N. Kentucky, Thomas More College, Ohio State University and currently, Xavier University (where he is also on the Advisory Board to the Business School).  Dave. Siegel is the author of several books.  His latest is Innovation Myths and Mythstakes (Paramount Market Publishing) which he has co-authored with Tim Coffey and Mark Smith.  He’ also written The Great Tween Buying Machine (Deerborn Publishing), Marketing to the New SuperConsumer—Mom & Kid (Paramount Publishing) and the soon to be released Market Smart Design (Crescent Hill Books).  He is interviewed here by QRCA VIEWS managing editor,  Dr. Sharon Livingston.