Posts Tagged ‘Kay Corry Aubrey’

Interview with Liz Van Patten

Thursday, May 5th, 2011

Liz Van Patten is a veteran qualitative research consultant with more than 25 years’ experience discovering insights for dozens of client companies, advertising agencies, government and industry groups.

As head of her own qualitative research consultancy since 1987, Liz has provided customized, highly professional qualitative research services to dozens of Fortune 500 companies. Her business philosophy relies on building partnerships with clients and managing research investigations with creativity and flexibility.

Through her newest venture, Liz designs and executes domestic and international online qualitative research projects and online insight communities in financial services, Internet,
e-commerce, CPG, retailing, pharmaceutical/health care, energy and other industries.
Liz is particularly skilled in branding research, and has worked closely with leading branding consultancies managing qualitative research for brand identity projects across a wide range of product and service categories.

Currently serving on the QRCA Board of Directors, Liz also received the 2008 QRCA President’s Award for her work producing QRCA Qcasts, monthly webinars targeting client users of qualitative research. Liz is a popular conference and webinar speaker about online qualitative research topics.

In 2008 she co-founded See Me Speak Communications, a consultancy devoted to helping research professionals improve the development, design and delivery of in-person and remote presentations. For more information visit
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Interview with Bill Hartman

Tuesday, November 16th, 2010

Bill Hartman is the Director of Research at Essential – a product, interaction, and service design consultancy in Boston. Bill has a broad background in user-centered design and has led multi-disciplinary programs in a range of industries. He has a particular interest in ethnographic research and collaborative design methods as means to humanize technology in compelling and differentiated ways.

Bill’s design research and strategy work has helped providers of devices, systems, and services better serve the needs of their businesses as well as end users. His recent work has included building products, medical devices, web portals, mobile applications, online communities, materials-handling systems, consumer electronics, and pro-audio equipment.

Bill speaks at design and innovation conferences and is an adjunct lecturer at Bentley University in Waltham, MA. Prior to starting the design research group at Essential, Bill worked as an independent consultant, was a Vice President of Product Development at Fitch Worldwide, and was a Director in the user experience group at Scient/Razorfish. Bill is a graduate of Davidson College (A.B.) and the Institute of Design/Illinois Institute of Technology (M.Des.).

He is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.

Interview with Andrew Ballenthin

Saturday, April 10th, 2010


Andrew Ballenthin is a marketing consultant and president of Sol Solutions with 18 years experience in this field. Having worked with corporations like Harley Davidson, Labatt, Quebecor, Volvo Group, Sharp Electronics, UPS and Texaco Andrew enjoys the challenges of complex growth plans. His 10+ years in digital marketing and work with small businesses have enabled him to apply flexible branding, integrated marketing and growth programs in this space too.

Over the past two years Andrew has spent over 2,500 hours working with social media from a marketing and business perspective. One of Andrew’s key insights in this field is that the biggest hindrance to success in social media for businesses is the failure to apply good marketing and peer networking practices. He is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.

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Interview with John Arnold

Sunday, January 17th, 2010


John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of “E-Mail Marketing for Dummies” co-author of “Web Marketing All-In-One for Dummies”, the forthcoming “Mobile Marketing for Dummies, and a regular contributor to Entrepreneur Magazine.

As Director of Constant Contact University John speaks, trains, and advises small business. He is a sought-after marketing speaker and small business marketing consultant. During John’s tenure, Constant Contact(r) was named #166 on Inc. 500’s list of the fastest growing private companies and later completed a successful Initial Public Offering. He is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.