Jim Heisler Interview

August 27th, 2015

Jim HeislerJim Heisler’s work in the marketing research industry spans almost four decades. In that time he has become an expert in all facets of customer experience research as well as in market segmentation, brand advertising, corporate reputation, market attitudes and behavior, and new product research.

In this interview you will hear how Jim parlayed his doctorate in Social Psychology into a very successful career in market research. You will also hear his take on where our industry is going and the skills that researchers of the future will require to succeed in the “new world” of market research.

In addition to his role as a partner at Lodestar Advisory Partners, Jim is an industry educator – he’s the director of Fairleigh Dickinson University’s Certificate in Market Research Program. He has applied his expertise in the field to pen “A Job Seeker’s Guide to Careers in Market Research.”

I hope you enjoy my conversation with Jim as much as I did. If you have any feedback please send it to mjcarlon@mac.com. Happy listening.

Robert Hoekman Jr Interview

July 24th, 2015
rhjrRobert Hoekman Jr has authored several books and dozens of articles for a range of publications, including Fast Company magazine’s “Co.Design” blog. He is a columnist for the revered motorcycle culture and lifestyle magazine Iron & Air (www.ironandair.com), where he is also a contributing editor. He has spoken to packed rooms at dozens of events all over the world. 

Robert is also the author of “The 13 Tenets of User Experience” for the Fall 2015 issue of QRCA VIEWS magazine. This article originally appeared in Smashing Magazine and it is republished in QRCA Views with their permission.

Robert’s talents for questioning and challenging conventional wisdom have earned him success in a myriad of professional interests, including design, product strategy consulting, freelance writing, editing, and public speaking. As a veteran of the web industry, he was among the few who preached and practiced the fledgling profession of User Experience before it became a household term, and is considered by many to have written several of the profession’s defining guidebooks. He has an undying drive to chase what he loves, a knack for asking the questions that will get him in the door, and a relentless devotion to understanding, accuracy, and quality.

He is a lifelong drummer, and has a passion for psychology, metalwork, and—as his Dutch lineage would require—building furniture. He lives in downtown Phoenix, Arizona with his partner Jodi and their two large dogs, Max and Daisy.

In this podcast Robert offers an overview of the UX field and how qualitative research is used. He also gives us a preview of his latest book whose working title is “Experience Required” where he explores the soft skills UX folks need to get their ideas implemented in an organization.

Richard Owen

January 28th, 2015


Richard OwenShould qualitative researchers be thinking about adding mobile to their qualitative toolbox? Richard Owen, founder and CEO of Crowdlab says, without hesitation, yes!

Who is Richard Owen? Well, Richard has been in the market research business for over twenty years and has worked at prestigious firms such as Millward Brown, Copernicus, and Hall &  Partners.  Frustrated by the pace of change (or lack thereof) in the market research industry, Richard founded Crowdlab as a company designed to field high quality research empowered by bleeding edge technology to amplify the wonders of traditional research thinking and doing.  If you want to know exactly what that means then you will have to listen to this podcast!

Now I know what you may be thinking – how can this help me as a qualitative research consultant or a buyer of qualitative research? Here are a few thought starters; what if instead of walking behind a shopper on a shop-a-long, you empower participants to keep a shopping diary using their mobile phone to answer questions, take pictures, and record video while on a REAL shopping trip and use that footage as stimuli for a one on one or group interview? What if you could get people who are in the shopping process for a new car to use their mobile phone to answer questions and capture video before, during, and after going to a car dealer?  Mobile technology can help you do that and you can learn more about these and other practical qualitative applications by listening to our conversation with Crowdlab’s Richard Owen.

Owen Shapiro Interview

January 4th, 2015

Owen Shapiro HeadshotOwen Shapiro is a market researcher, strategist and speaker. He’s the President of Shapiro + Raj, a Chicago-based strategic research firm. He’s also highly educated, having earned an M.B.A. from the University of Chicago (with a concentration in Behavioral Sciences), an M.A. in Social Sciences from the University of Chicago and a B.A. in Political Science from Reed College.

Shapiro co-authored a book with futurist David Houle about how cultural change and accelerating technological advancement are affecting brands called, Brand Shift: the Future of Brands and Marketing. The book begins with a history of brands and branding then moves quickly into an explanation of the forces at play in today’s rapidly changing environment (an age Houle first labeled the “Shift Age”). The book ultimately ends with the trends that will impact brands and provides strategies for brands to embrace to effectively navigate the changed landscape of the future.

While Houle and Shapiro state, “Brand Shift: the Future of Brands and Marketing does not seek to be an authoritative or academic textbook on marketing,” the dog-eared, flagged and notes-logged pages of the review copy we received tells a different story.

Have a listen to the conversation Owen Shapiro had with QRCA VIEWS Online Qual/Tech Talk editor Karen Lynch.

Jim Bryson Interview

October 3rd, 2014

Jim-BrysonJim Bryson is the founder and CEO of 2020 Research; a Nashville based qualitative research firm with facilities in Nashville, Charlotte, and Miami. In addition to traditional facilities, 2020 is a leading provider of online qualitative solutions including both asynchronous and real-time interviewing solutions.

In this interview, Jim talks about the irony of hating his research classes while in college while seconds later discussing how he helped to develop a very successful research business. We discuss the bet he took on online qualitative research early on, his time as a state senator in TN, and his motivations for starting a school in Haiti.

We end our conversation with a discussion on where the business is going and what qualitative research consultants must keep in mind to be successful in the future.

Listen up as there is more to Jim Bryson than meets the eye, or in this case, the ear.


Jack Campisi Interview

July 26th, 2014



Jack Campisi is an Account Director with Civicom; a company serving the marketing research community with virtual communications solutions. Jack joins the QRCA Qualcast to discuss his time during the “wild west” days of online qualitative research which began at Strategic Focus, a focus group facility in Westport, CT.  That’s where he met Andy Greenfield, Hugh Davis, and Paul Jacobson – the three people credited with building one of the worlds first (and most successful) online marketing research firms, Greenfield Online.  We follow Jack’s career to FocusVision and end by talking about his current gig at Civicom and where he thinks mobile based qualitative research can take us.  If you are interested in the history of online qualitative research, this is the episode to listen to!

Paul Jacobson Interview

November 21st, 2013


Paul Jacobson

Paul Jacobson is a 20 year veteran of the qualitative research business.  For the past 15 months, Paul and his lovely wife Leny have run Razor Focus; a focus group facility located in Stamford, CT.

Listen in as we explore Paul’s early days in advertising and his journey to becoming a highly sought after moderator. We cover the lessons he learned about himself while working as a qualitative consultant for over 20 years and why he and his wife ultimately decided to get into the facility business. We wind down our conversation by discussing what moderators should know about the facility business as well as Paul’s vision for where our industry is heading.

If you enjoyed this podcast, please let us know. Better yet, share it with a friend.

Diane Darling Interview

August 12th, 2013

Landing new clients is critical to having a healthy service oriented business. As such, it is important that we take the time to network in order to make new connections and identify new business possibilities. Have you ever stopped to ask yourself, ‘How good am I at networking?’ The fact of the matter is, none of us are born master networkers; networking is a skill we learn through experience – but it can also be coached.

Diane Darling is the owner of Effective Networking, a training organization designed to help people become better at networking. She has received rave reviews for her seminars and speeches and is increasingly sought after as an expert resource on the subject of networking. McGraw-Hill commissioned Diane to write the definitive book on networking called The Networking Survival Guide. Published in April of 2003, The Networking Survival Guide went into a 2nd printing just 90 days after the book hit the shelves! She has appeared on NBC Nightly News, in The Wall Street Journal, San Francisco Chronicle, and The Boston Globe. A former columnist for the Boston Business Journal, Darling is also a blogger and random columnist for a variety of publications.

In this podcast, listen up as QRCA Views new podcast editor Michael Carlon and Diane discuss her path to starting her own training business, the challenges of growing a business, and key tips that anyone can start using right now to become better at networking.

Bryan Mattimore Interview

February 8th, 2013

Bryan W. Mattimore is co-founder of The Growth Engine Company, an innovation agency based in Norwalk, Connecticut. Founded in 1999, the Growth Engine Company’s mission is to help companies grow through creative exploration. Prior to co-founding Growth Engine, he was President of the Mattimore Group, a twenty-year old ideation and creativity consulting company.

Bryan has facilitated over 1000 brainstorming sessions and moderated over 500 creative focus groups and/or ethnographies for large Fortune 500 clients including Kraft, Unilever, Proctor and Gamble, ATT, L’Oreal, BNY Mellon, Pepsi, Honeywell and Time Warner. A cum laude graduate of Dartmouth, his best-selling book on business creativity, 99% Inspiration, was selected as the American Management Association’s book of the year. He is also the inventor of the creativity training game, Bright Ideas. His new book on ideation and innovation process, Sparking Idea Engines!, will be published in 2012 by Wiley Jossey-Bass. He is also the author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore (Aug 29, 2012) – Kindle eBook. Bryan lives in Stamford, Connecticut, with his wife and three children, and enjoys playing platform tennis in the fall and winter.

He is interviewed by QRCA VIEWS Business Matters editor, Mike Carlon. They got together for an informal chat over wine and eventually the conversation got around to qualitative research.

Frank Bentley Interview

November 5th, 2012

Frank Bentley and Edward Barrett wrote Building Mobile Experiences, a book recently published by the MIT Press that describes the qualitative and quantitative research process his teams at MIT and Motorola use to create unique and successful mobile products.

Frank’s research centers on building new mobile experiences to strengthen strong tie social relationships and to bring joy and delight to consumers. The techniques outlined in the book have evolved over the past 10 years and draw from anthropology, Human-Computer Interaction, design, computer science, and business. Frank is a Principal Staff Research Scientist in the Core Research Group at Motorola Mobility and teaches within MIT’s Department of Comparative Media Studies.

He is interviewed by QRCA VIEWS Managing Editor, Kay Corry Aubrey.