Archive for April, 2019

The Sarah DaVanzo Interview

Friday, April 19th, 2019

Sarah DaVanzo works at the intersection of innovation, marketing, branding, trends and culture. In her current role within the L’Oréal Group (USA), she has developed agile innovation methods to help brands sync with trends, anticipate change, improve relevance and design for the future.

In this podcast Luminaries editor Kay Corry Aubrey talked with Sarah about her work, the importance of curiosity and the methods she uses to detect trends that have led to a 73% futures prediction accuracy rate. Sarah suggests that we need to demystify AI. “I like to say AI is artificial ignorance – it’s not that smart. It’s basically taking in huge amounts of data links or data oceans and looking for patterns and trying to learn from those patterns. But humans have to train it still, so it’s years, hours, and so much human interaction to train AI into what to look for and what to see.”

The Barbara Rugen Interview

Friday, April 19th, 2019

In 2014 Barbara Rugen was a recently retired QRCA member. She and her husband joined the Peace Corps and were sent for two years to the African country of Namibia. As she now observers, “Never once did I think I would be called upon to use my qualitative background. To my surprise, I found that my skills could make a significant difference there.”

She primarily worked with the Nama, a population of marginalized communities within Namibia. There were a small number of Nama in positions of influence who wanted to uplift their people but were unsure how to do so. Barbara was able to provide assistance through qualitative sessions which explored Nama attitudes and behavior. The research provided insights to help these leaders frame recommendations for Nama capacity building and develop an action plan.

In this podcast we discuss the findings from these interesting explorations and what Barbara learned about conducting qualitative research for the capacity building of marginalized populations.

While you’re on the podcast site, be sure to check out the archives for discussions with interesting folks and a variety of topics from Co-creation to becoming a Master Moderator.