Archive for February, 2013

Bryan Mattimore Interview

Friday, February 8th, 2013

Bryan W. Mattimore is co-founder of The Growth Engine Company, an innovation agency based in Norwalk, Connecticut. Founded in 1999, the Growth Engine Company’s mission is to help companies grow through creative exploration. Prior to co-founding Growth Engine, he was President of the Mattimore Group, a twenty-year old ideation and creativity consulting company.

Bryan has facilitated over 1000 brainstorming sessions and moderated over 500 creative focus groups and/or ethnographies for large Fortune 500 clients including Kraft, Unilever, Proctor and Gamble, ATT, L’Oreal, BNY Mellon, Pepsi, Honeywell and Time Warner. A cum laude graduate of Dartmouth, his best-selling book on business creativity, 99% Inspiration, was selected as the American Management Association’s book of the year. He is also the inventor of the creativity training game, Bright Ideas. His new book on ideation and innovation process, Sparking Idea Engines!, will be published in 2012 by Wiley Jossey-Bass. He is also the author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore (Aug 29, 2012) – Kindle eBook. Bryan lives in Stamford, Connecticut, with his wife and three children, and enjoys playing platform tennis in the fall and winter.

He is interviewed by QRCA VIEWS Business Matters editor, Mike Carlon. They got together for an informal chat over wine and eventually the conversation got around to qualitative research.