Archive for October, 2012

Daniel Berkal Interview

Tuesday, October 23rd, 2012


Daniel Berkal is the Vice President, Research and a partner at Toronto’s The Palmerston Group. An accomplished researcher, Daniel has personally conducted literally hundreds of energetic focus groups of various sizes, in-depth interviews, ethnographies, accompanied shops, mystery shops, videographies and ideation sessions among consumers and professionals in North America, Central America, Europe and Asia.

The recipient of the 2011 QRCA Qually for excellence in Qualtative Research, Daniel has worked on some of the most innovative brands in business and a quick sampling of recent clients includes Nike, Bacardi and Facebook. He’s been called “Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period.”

Most recently, his team was awarded the 2012 Great Mind Award by the Advertising Research Foundation.

Daniel holds degrees from McGill University and The University of Texas at Austin