Archive for January, 2008

Jackie Huba and Ben McConnell Interview

Saturday, January 19th, 2008

jackie_ben.jpgBen McConnell and Jackie Huba are experts on the effects of word of mouth on customer loyalty. Forbes has called their work “the word of mouth gospel.” In 2003, they released Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. The New York Times called it “the new mantra for entrepreneurial success. At last count, the book has been translated into seven languages.

Their latest book is Citizen Marketers: When People are the Message, which the Wall Street Journal called “an insightful explanation of how the Internet has armed the consumer ­ which is to say everyone ­ against the mindless blather of corporate messaging attempts. Drop everything and read this book.

Ben and Jackie are also the co-authors of the award-winning blog, Church of the Customer. With 135,000 subscribers, Church of the Customer ranks as one of the most popular business blogs in the world. As speakers, Ben and Jackie have delivered hundreds of keynote presentations about word of mouth, customer evangelism and social media at conferences and events for businesses and associations of all sizes, reaching more than 25,000 people. Their work in researching passionate customer loyalty has been profiled by the Wall Street Journal, the New York Times, Fortune, BusinessWeek, U.S. News & World Report, the Financial Times, and several thousand blogs. They are interviewed, here, by QRCA reviews editor, Kay Corry Aubrey.

Paul Gillin Interview

Friday, January 18th, 2008

paulgillin.jpgPaul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research. He also chairs the Social Media cluster for the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com. He is interviewed by QRCA reviews editor, Kay Corry Aubrey.

Linda Kaplan Thaler and Robin Koval Interview

Wednesday, January 9th, 2008

powerofnice.jpgLinda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice: How To Conquer The Business World With Kindness, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. They are interviewed here by QRCA President Sharon Livingston, Ph.D.