Archive for the ‘Podcast’ Category

Owen Shapiro Interview

Sunday, January 4th, 2015

Owen Shapiro HeadshotOwen Shapiro is a market researcher, strategist and speaker. He’s the President of Shapiro + Raj, a Chicago-based strategic research firm. He’s also highly educated, having earned an M.B.A. from the University of Chicago (with a concentration in Behavioral Sciences), an M.A. in Social Sciences from the University of Chicago and a B.A. in Political Science from Reed College.

Shapiro co-authored a book with futurist David Houle about how cultural change and accelerating technological advancement are affecting brands called, Brand Shift: the Future of Brands and Marketing. The book begins with a history of brands and branding then moves quickly into an explanation of the forces at play in today’s rapidly changing environment (an age Houle first labeled the “Shift Age”). The book ultimately ends with the trends that will impact brands and provides strategies for brands to embrace to effectively navigate the changed landscape of the future.

While Houle and Shapiro state, “Brand Shift: the Future of Brands and Marketing does not seek to be an authoritative or academic textbook on marketing,” the dog-eared, flagged and notes-logged pages of the review copy we received tells a different story.

Have a listen to the conversation Owen Shapiro had with QRCA VIEWS Online Qual/Tech Talk editor Karen Lynch.


Jim Bryson Interview

Friday, October 3rd, 2014

Jim-BrysonJim Bryson is the founder and CEO of 2020 Research; a Nashville based qualitative research firm with facilities in Nashville, Charlotte, and Miami. In addition to traditional facilities, 2020 is a leading provider of online qualitative solutions including both asynchronous and real-time interviewing solutions.

In this interview, Jim talks about the irony of hating his research classes while in college while seconds later discussing how he helped to develop a very successful research business. We discuss the bet he took on online qualitative research early on, his time as a state senator in TN, and his motivations for starting a school in Haiti.

We end our conversation with a discussion on where the business is going and what qualitative research consultants must keep in mind to be successful in the future.

Listen up as there is more to Jim Bryson than meets the eye, or in this case, the ear.



Jack Campisi Interview

Saturday, July 26th, 2014



Jack Campisi is an Account Director with Civicom; a company serving the marketing research community with virtual communications solutions. Jack joins the QRCA Qualcast to discuss his time during the “wild west” days of online qualitative research which began at Strategic Focus, a focus group facility in Westport, CT.  That’s where he met Andy Greenfield, Hugh Davis, and Paul Jacobson – the three people credited with building one of the worlds first (and most successful) online marketing research firms, Greenfield Online.  We follow Jack’s career to FocusVision and end by talking about his current gig at Civicom and where he thinks mobile based qualitative research can take us.  If you are interested in the history of online qualitative research, this is the episode to listen to!


Paul Jacobson Interview

Thursday, November 21st, 2013


Paul Jacobson

Paul Jacobson is a 20 year veteran of the qualitative research business.  For the past 15 months, Paul and his lovely wife Leny have run Razor Focus; a focus group facility located in Stamford, CT.

Listen in as we explore Paul’s early days in advertising and his journey to becoming a highly sought after moderator. We cover the lessons he learned about himself while working as a qualitative consultant for over 20 years and why he and his wife ultimately decided to get into the facility business. We wind down our conversation by discussing what moderators should know about the facility business as well as Paul’s vision for where our industry is heading.

If you enjoyed this podcast, please let us know. Better yet, share it with a friend.


Diane Darling Interview

Monday, August 12th, 2013

Landing new clients is critical to having a healthy service oriented business. As such, it is important that we take the time to network in order to make new connections and identify new business possibilities. Have you ever stopped to ask yourself, ‘How good am I at networking?’ The fact of the matter is, none of us are born master networkers; networking is a skill we learn through experience – but it can also be coached.

Diane Darling is the owner of Effective Networking, a training organization designed to help people become better at networking. She has received rave reviews for her seminars and speeches and is increasingly sought after as an expert resource on the subject of networking. McGraw-Hill commissioned Diane to write the definitive book on networking called The Networking Survival Guide. Published in April of 2003, The Networking Survival Guide went into a 2nd printing just 90 days after the book hit the shelves! She has appeared on NBC Nightly News, in The Wall Street Journal, San Francisco Chronicle, and The Boston Globe. A former columnist for the Boston Business Journal, Darling is also a blogger and random columnist for a variety of publications.

In this podcast, listen up as QRCA Views new podcast editor Michael Carlon and Diane discuss her path to starting her own training business, the challenges of growing a business, and key tips that anyone can start using right now to become better at networking.


Bryan Mattimore Interview

Friday, February 8th, 2013

Bryan W. Mattimore is co-founder of The Growth Engine Company, an innovation agency based in Norwalk, Connecticut. Founded in 1999, the Growth Engine Company’s mission is to help companies grow through creative exploration. Prior to co-founding Growth Engine, he was President of the Mattimore Group, a twenty-year old ideation and creativity consulting company.

Bryan has facilitated over 1000 brainstorming sessions and moderated over 500 creative focus groups and/or ethnographies for large Fortune 500 clients including Kraft, Unilever, Proctor and Gamble, ATT, L’Oreal, BNY Mellon, Pepsi, Honeywell and Time Warner. A cum laude graduate of Dartmouth, his best-selling book on business creativity, 99% Inspiration, was selected as the American Management Association’s book of the year. He is also the inventor of the creativity training game, Bright Ideas. His new book on ideation and innovation process, Sparking Idea Engines!, will be published in 2012 by Wiley Jossey-Bass. He is also the author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore (Aug 29, 2012) – Kindle eBook. Bryan lives in Stamford, Connecticut, with his wife and three children, and enjoys playing platform tennis in the fall and winter.

He is interviewed by QRCA VIEWS Business Matters editor, Mike Carlon. They got together for an informal chat over wine and eventually the conversation got around to qualitative research.

Frank Bentley Interview

Monday, November 5th, 2012

Frank Bentley and Edward Barrett wrote Building Mobile Experiences, a book recently published by the MIT Press that describes the qualitative and quantitative research process his teams at MIT and Motorola use to create unique and successful mobile products.

Frank’s research centers on building new mobile experiences to strengthen strong tie social relationships and to bring joy and delight to consumers. The techniques outlined in the book have evolved over the past 10 years and draw from anthropology, Human-Computer Interaction, design, computer science, and business. Frank is a Principal Staff Research Scientist in the Core Research Group at Motorola Mobility and teaches within MIT’s Department of Comparative Media Studies.

He is interviewed by QRCA VIEWS Managing Editor, Kay Corry Aubrey.

Daniel Berkal Interview

Tuesday, October 23rd, 2012

Daniel Berkal is the Vice President, Research and a partner at Toronto’s The Palmerston Group. An accomplished researcher, Daniel has personally conducted literally hundreds of energetic focus groups of various sizes, in-depth interviews, ethnographies, accompanied shops, mystery shops, videographies and ideation sessions among consumers and professionals in North America, Central America, Europe and Asia.

The recipient of the 2011 QRCA Qually for excellence in Qualtative Research, Daniel has worked on some of the most innovative brands in business and a quick sampling of recent clients includes Nike, Bacardi and Facebook. He’s been called “Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period.”

Most recently, his team was awarded the 2012 Great Mind Award by the Advertising Research Foundation.

Daniel holds degrees from McGill University and The University of Texas at Austin

Laurie Tema-Lyn Interview

Friday, July 6th, 2012


Laurie Tema-Lyn, Founder of Practical Imagination Enterprises, has been integrating creativity and qualitative research for the past 25 years. She inspires and guides client teams to create new business strategies, fill the pipeline with product and positioning concepts, and uncover robust insights about existing and potential consumers/customers. Laurie relishes taking on the tough assignments where new approaches and methodologies are created to deliver success: breakthroughs in thinking, insights and ideas. She draws her inspiration from the diversity of projects and clients she gets to work and play with—and has consulted in areas as wide ranging as advertising to zoos. Laurie interweaves her passions for theater, music, creative cooking, teaching and storytelling into her work.

A long-standing member of the Qualitative Research Consultants Association, Laurie is Editor-In-Chief of VIEWS, co-chair of the Philadelphia Chapter, and frequent presenter at national and local chapter conferences of QRCA and other organizations. Her book, Stir It Up! Recipes for Robust Insights & Red Hot Ideas. was recently published by Paramount Market Publishing Inc.

She is interviewed here by QRCA VIEWS Podcast Editor, David Van Nuys, Ph.D.


John Hlinko Interview

Sunday, June 3rd, 2012

John Hlinko has long been recognized as an innovator and Buzz Czar on the grassroots-marketing front, using emerging technologies and creative communications to achieve maximum results within constrained budgets. He has been covered by nearly all the major broadcast and print news outlets and has been quoted as a grassroots expert in more than a dozen books.

Hlinko has earned a number of awards and accolades including being named one of the “top five PR Professionals of the Year” by PRWeek and one of the top 25 “individuals, organizations and companies having the greatest impact on the way the internet is changing politics” by the World Forum on e-Democracy.

He has worked with some of the biggest breakout viral success stories, starting with in its earliest days and a “draft Obama” effort to build support for Barak Obama in advance of his presidential run. He has also worked extensively on the corporate side with a range of Fortune 500 clients including Walmart, Disney and Microsoft.

John is the founder of Left Action, a network of more than a million progressive activists and Act for Love. He holds a BA from WesleyanUniversity and a master’s degree from Harvard.

Hlinko’s book– Share, Retweet, Repeat: Get Your Message Read and Spread was published by Prentice Hall early in 2012.

He is interviewed here by QRCA VIEWS Editor-in-Chief, Laurie Tema-Lyn.