QRCA VIEWS Podcast

Dr. G. Clotaire Rapaille is a French-born medical anthropologist and psychiatrist who consults with American corporations. He is author of the recent book, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do.  According to his website, he is also an internationally known expert in Archetype Discoveries and Creativity. His unique approach to marketing combines a psychiatrist’s depth of analysis with a businessman’s attention to practical concerns.  He has written more than ten books on these topics.  One of his books, Creative Communication, has become the standard reference for the French advertising industry.  He is a sought-after lecturer on creativity and communication. Dr. Rapaille’s technique for market research has grown out of his work in the areas of psychiatry, psychology, and cultural anthropology. His work is an extension of the work done by many of the great scholars of the twentieth century, including Jung, Laing, Levi-Strauss, and Ruth Benedict.  He is interviewed here by QRCA President, Dr. Sharon Livingston.

Ben McConnell and Jackie Huba are experts on the effects of word of mouth on customer loyalty. Forbes has called their work “the word of mouth gospel.” In 2003, they released Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. The New York Times called it “the new mantra for entrepreneurial success. At last count, the book has been translated into seven languages.

Their latest book is Citizen Marketers: When People are the Message, which the Wall Street Journal called “an insightful explanation of how the Internet has armed the consumer ­ which is to say everyone ­ against the mindless blather of corporate messaging attempts. Drop everything and read this book.

Ben and Jackie are also the co-authors of the award-winning blog, Church of the Customer. With 135,000 subscribers, Church of the Customer ranks as one of the most popular business blogs in the world. As speakers, Ben and Jackie have delivered hundreds of keynote presentations about word of mouth, customer evangelism and social media at conferences and events for businesses and associations of all sizes, reaching more than 25,000 people. Their work in researching passionate customer loyalty has been profiled by the Wall Street Journal, the New York Times, Fortune, BusinessWeek, U.S. News & World Report, the Financial Times, and several thousand blogs. They are interviewed, here, by QRCA reviews editor, Kay Corry Aubrey.

Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research. He also chairs the Social Media cluster for the Massachusetts Technology Leadership Council. He blogs at www.paulgillin.com. He is interviewed by QRCA reviews editor, Kay Corry Aubrey.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice: How To Conquer The Business World With Kindness, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. They are interviewed here by QRCA President Sharon Livingston, Ph.D.

QRCA book review editor Kay Corry Aubrey interviews Bill Buxton who is a designer and a researcher concerned with human aspects of technology.His work reflects a particular interest in the use of technology to support creative activities such as design, filmmaking and music. Buxton’s research specialties include technologies, techniques and theories of input to computers, technology-mediated human-human collaboration, and ubiquitous computing. He is helping to bring design to an equal footing with technology at Microsoft. His recent book, Sketching User Experiences, was recently named by Strategy+Business Quarterly as, “the best innovation book of this year.”

 

RCA book review editor Kay Corry Aubrey interviews Scott Berkun. Scott is the author of best selling Myths of Innovation, which explores the truths of creativity and innovation. Scott was a project manager at Microsoft from 1994 until 2003 and worked with the development teams on the original versions of the ubiquitous Internet Explorer (v1-5), Windows, and MSN. An author, consultant and software industry veteran, Scott Berkun writes books, consults with managers, and teaches creative thinking at the University of Washington. He is also the author of another best-selling business book The Art of Project Management (O’Reilly 2005). Over the years Scott has shared his wisdom on topics ranging from “How to manage smart people” to “Good,evil, and technology” and dozens of other thought -provoking essays on his blog.

Dr. Sharon Livingston interviews Dr. Stephen Covey.

An internationally respected leadership authority, family expert, teacher, organizational consultant, and author, Dr. Covey dedicates his life to teaching principle-centered living and leadership to individuals, families, and organizations. Holder of an MBA from Harvard and a doctorate degree from Brigham Young University, Dr. Covey is author of the international bestseller, The 7 Habits of Highly Effective People, named the #1 Most Influential Business Book of the Twentieth Century, and other best sellers that include First Things First , Principle-Centered Leadership, and The 7 Habits of Highly Effective Families. A recipient of awards ranging from International Man of Peace to the National Fatherhood Award, Stephen R. Covey is continuously engaged in the pursuit of knowledge and understanding through reading and through interaction with the diverse, inspirational people he encounters the world over.

In this first QRCA VIEWS podcast, Sharon Livingston, Ph.D. interviews world-class consultant, Judith Glaser.

Judith Glaser is CEO of Benchmark Communications, Inc. Founded in 1980, her consulting firm works with CEOs and their teams helping them focus on competitive challenges in a world of moving targets with a direct line of site to the customer. Judith considers herself an Organizational Anthropologist, working with clients at the intersection of culture, leadership and brand

Her two books Creating WE: Change I-Thinking to We-Thinking & Build a Healthy Thriving Organization and The DNA of Leadership, made Amazon Business Book Best Seller Lists in 2005 and 2006, and were also selected by both Forbes and Business Book Review as two of the top business books of 2005 and 2006.

She has appeared on the NBC Today Show, ABC World News, Fox News Channel, News 12 Connecticut, NY 1, Martha Stewart Show and the Family Network talking about We-Centric Leadership, Bully Bosses and Culture Transformation. She has been quoted many times in the NY Times, WSJ, Crain’s, Newsday, Star Ledger, Harvard Management Review, AMA World and other print media talking about her Revolutionary Workplace Approaches. She is contributing Editor of Executive Excellence Magazine and is listed in the Excellence 100 Consultants.