QRCA VIEWS Podcast

John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of “E-Mail Marketing for Dummies” co-author of “Web Marketing All-In-One for Dummies”, the forthcoming “Mobile Marketing for Dummies, and a regular contributor to Entrepreneur Magazine.

As Director of Constant Contact University John speaks, trains, and advises small business. He is a sought-after marketing speaker and small business marketing consultant. During John’s tenure, Constant Contact(r) was named #166 on Inc. 500’s list of the fastest growing private companies and later completed a successful Initial Public Offering. He is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.

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Jean D. Sifleet, Esq., CPA is the head of the Business Practice Group law firm.  With her extensive business background, Jean provides practical, outcome-focused advice to business owners.  Jean is the author of numerous articles and several books, including: “Beyond 401(k)s for Small Business Owners” (Wiley 2004) and “Advantage IP - Profit from Your Great Ideas” (Infinity 2006).  By working with Jean and her colleagues, owners of privately held companies receive a broad range of services - from business formation through ownership transition - with an emphasis on implementing smart business practices to avoid problems, and using legal strategies to protect their interests.  Jean has extensive experience with corporate, contract, intellectual property (including copyrights, trademarks, and licensing), employment and business succession (exit) planning.  She is interviewed here by QRCA VIEWS Business Matters Editor, Kay Corry Aubrey.

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Rick Weitzer is a longtime QRCA member and principal partner of the Prell Organization, received his MS in Urban Studies from Cleveland State University and a BA in Psychology from Case Western Reserve University.

In addition to his duties at Prell over the past 20+ years, Mr. Weitzer was also Director of Research at Kerlick Switzer Johnson Advertising, conducted surveys and performed on-air analysis for KMOV-TV, the CBS-affiliate in St. Louis, taught marketing research at Southern Illinois University-Edwardsville, was on the staff of Congressman Richard Gephardt and directed polling for St. Louis Mayor Vincent Schoemehl.

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J. Robert (“J.R.”) Harris, President of JRH Marketing Services, has over 40 years of diverse marketing and research experience, including media, packaged goods, international, and ethnic marketing and research assignments from major corporations, agencies, organizations and government ministries. He is also an experienced qualitative research consultant who has moderated thousands of focus groups. He is a Founding Member and past President of the Qualitative Research Consultants Association (QRCA). For more than 20 years he chaired the organization’s Bylaws Committee and he continues to be active in QRCA as Chair of the Professionalism Committee. Harris is an elected member of the Market Research Council honorary society, and is a past Chairman of the Research Industry Coalition (RIC).

When not at his desk, J.R. pursues his avocation as an adventurer and explorer. His resume includes more than 40 wilderness expeditions over the past 30 years to remote places such as Alaska, Tasmania, Iceland, Patagonia, Lapland, the Australian Outback, Greenland and Tanzania. Many of these treks were solo. In recognition of his experience, he was elected into the Explorers Club in 1993.

Mr. Harris has written a number of articles and stories about his exploits and experiences, and he uses these topics as a motivational speaker at inner-city high schools in New York City. He is interviewed here by QRCA VIEWS managing editor, Dr. Sharon Livingston.

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Dave Siegel is the founder and “Big Daddy” of WonderGroup, the largest independent U.S. agency specializing in marketing and advertising to today’s moms and their kids.  After serving as the President of WonderGroup for the past ten years, Dave has moved over to take the Presidential reigns of WonderGroup’s Launchforce Division—a premier innovation consultancy whose clients include:  Kellogg’s, Purina, Sara-Lee, Nestle’s, ConAgra, Tate & Lyle, Anheuser Busch and others.  Dave has spent the past 30 years immersed in youth marketing and new product development, advising some of the country’s top corporations in the fields of:  Food & Beverage, Household Cleaning Products, Health and Beauty Aids, Toys, Entertainment, Clothing, Retailing, Technology and others.
Dave has also spoken at or chaired dozens of conferences throughout the world on youth marketing, marketing to moms and new products marketing. He served as an Associate Professor and Lecturer at: University of N. Kentucky, Thomas More College, Ohio State University and currently, Xavier University (where he is also on the Advisory Board to the Business School).  Dave. Siegel is the author of several books.  His latest is Innovation Myths and Mythstakes (Paramount Market Publishing) which he has co-authored with Tim Coffey and Mark Smith.  He’ also written The Great Tween Buying Machine (Deerborn Publishing), Marketing to the New SuperConsumer—Mom & Kid (Paramount Publishing) and the soon to be released Market Smart Design (Crescent Hill Books).  He is interviewed here by QRCA VIEWS managing editor,  Dr. Sharon Livingston.

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Kenneth W. Gronbach is a gifted public speaker and a nationally recognized expert in the field of Demography and Generational Marketing. An accomplished President and CEO, himself, Ken has proven success in creating value, leading companies and planning for the future with uncanny accuracy.  Ken entertains his audiences with his own special brand of wit, humor and clear communication. He makes the science of shifting demography come alive with real life examples that make it relevant to today’s culture, business climate and economy. Ken is a marketing guru who regularly provides counsel to Fortune 500 companies as well as large and small privately held businesses across the United States. In his new 2008 book  Age Curve: How to Profit from the Coming Demographic Storm, published by The American Management Association, Ken takes you through a fascinating common sense understanding of shifting demography and the related opportunities and challenges.  The demographic landscape in the United States is made up a series of waves that are about twenty years in duration. It would follow that business will rise and fall according to the critical mass of customers heading toward it. He is interviewed here by QRCA member and VIEWS book reviewer, Tom Lutz.

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Andrew Kent is a researcher turned fiction writer, living in central Massachusetts, with his wife, children, and dogs. His first novel, “Spam & Eggs: A Johnny Denovo Mystery,” was published in February 2009. It introduces the character of Johnny Denovo, a detective who uses metaphor to solve cases. Kent has been described as “a new author whose originality explodes from these pages,” and the book has been hailed as “a masterpiece of deductive challenge, engrossing reading, and engaging entertainment” and “a book that in fact puts the writing of a lot of very seasoned and famous mystery writers to shame.” You can follow him at www.johnnydenovo.com.  He is interviewed here by QRCA VIEWS managing editor, Dr. Sharon Livingston.

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He has over 25 years of marketing research experience among clients in the United States, US Hispanic and Latin American market segments. He was born and raised in Mexico and is completely bilingual and bicultural. As a strategic planner, he is adept in transferring key insights and hot buttons generated from qualitative research into actionable copy points in the development of creative execution working closely with both clients and advertising agencies. He is interviewed here by QRCA member, Maureen Quinn Olsen.

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David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy. David writes and speaks frequently on marketing. He is editor for the ThirdWay Advertising Blog; an AdAge Power 150 blog and reviews advertising for BrandWeek magazine. He has been the featured guest lecturer on the Queen Mary 2 and quoted in major periodicals including BusinessWeek and Investor’s Business Daily. Publishers Weekly calls David’s book: Accidental Branding: How Ordinary People Build Extraordinary Brands, “compelling” with “a lively flavor that goes down better than any list of dry strategies.” He is interviewed here by QRCA Book Reviews Editor, Kay Corry Aubrey.

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Dr. G. Clotaire Rapaille is a French-born medical anthropologist and psychiatrist who consults with American corporations. He is author of the recent book, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do.  According to his website, he is also an internationally known expert in Archetype Discoveries and Creativity. His unique approach to marketing combines a psychiatrist’s depth of analysis with a businessman’s attention to practical concerns.  He has written more than ten books on these topics.  One of his books, Creative Communication, has become the standard reference for the French advertising industry.  He is a sought-after lecturer on creativity and communication. Dr. Rapaille’s technique for market research has grown out of his work in the areas of psychiatry, psychology, and cultural anthropology. His work is an extension of the work done by many of the great scholars of the twentieth century, including Jung, Laing, Levi-Strauss, and Ruth Benedict.  He is interviewed here by QRCA President, Dr. Sharon Livingston.

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